It started with our own horses
We began by building a website to market our Arabian horses and stallions. Other breeders saw it, asked us to create theirs — and a business was born. To sell horses, a video was worth a thousand pictures, so we moved into video production as well. One ESPN producer asked who shot our horse footage, saying it was the best hand-held camerawork he’d seen — years of riding, learning to keep a steady hand on the reins, had quietly paid off.