Over Two Decades of Craft

Storytelling by Human
Rather than AI

For more than twenty years we’ve designed websites and produced video on California’s Central Coast — blending old-fashioned craft with the latest technology to help our clients get noticed.

How It Began

It started with our own horses

We began by building a website to market our Arabian horses and stallions. Other breeders saw it, asked us to create theirs — and a business was born. To sell horses, a video was worth a thousand pictures, so we moved into video production as well. One ESPN producer asked who shot our horse footage, saying it was the best hand-held camerawork he’d seen — years of riding, learning to keep a steady hand on the reins, had quietly paid off.

Trainer Bruce working with the horses — the early days of Thumbs Up Production
Where it all began · horses and a camera
The Range of Work

From ranches to Northrop Grumman

Over the years we’ve designed, developed, and hosted many kinds of sites — for realtors, political commentators, scientific inventors, foundations, and, yes, plenty of horses. We were even hired to redesign a Northrop Grumman subsidiary’s intranet to match the main corporate site, built simply enough for an untrained employee to keep updated. Mission accomplished.

From horse videos we grew into business productions, family films, and our newest love: the Celebration of Life film, made for memorial services and joyful family gatherings alike. Certified in video depositions, we brought the same steady camerawork to legal and court work.

Bette Lamore behind the camera on a shoot
Behind the camera
Technology & Geospatial

Craft, backed by real credentials

Bette Lamore earned a BS in Information Technology — specializing in back-end web programming — at the University of Massachusetts, and stays current with the technology so clients get the best possible solutions for their marketing needs. She went on to complete an MS in GIS (Geographic Information Science), and now brings maps and spatial analysis into our commercial work. For a sense of what’s possible, her thesis project pairs an interactive story map with real-world data.

A Proud Accomplishment

Against All Odds

Her favorite accomplishment was filming and producing a documentary about her own horse who refused to give up hope — and the horse community that helped him recover. Against All Odds has aired several times on Dish Network and DirecTV. It’s a story of courage, devotion, and an extraordinary will to live.

See the documentary
Against All Odds documentary — Bunny the Arabian horse
Against All Odds · Broadcast documentary
Our Newest Venture

And now, the party’s on us

We’re having a wonderful time with our newest service: party planning paired with video production. Bette’s background in public speaking and counseling makes her a natural at creating events everyone enjoys — Murder Mystery and Escape Room parties, currently hosted at local wineries. We film each one and share it on YouTube (and sometimes clients’ websites) so everyone can relive the fun.

Explore Parties R Us

Let’s make something memorable

A website, a video, a Celebration of Life, or a party your guests won’t forget — tell us what you have in mind and let’s talk.

Start a Conversation